OSLO -- Norway's Rema has become the first Nordic grocery store chain to market products, including a home delivery service, over the Internet. The discount chain Rema, which launched the new Rema Netshop on 8 October, is the lead partner in a new consortium which also includes IBM and the Norwegian media group Schibsted. PCs users connected to the Internet can order from the whole range of goods sold by Rema. Orders, which are routed through a central warehouse, are dispatched within three hours of processing. A pilot project is currently underway in Trondheim. Rema plans to expand the concept nationwide within two years.
Copyright October 1996, Crain Communications Inc.