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Novartis awards OTC acc't to CIAMN

Published on .

Novartis Consumer Health, London, appointed CIA Medianetwork to handle $60 million in media for its Self-Medication Division across Europe, the Middle East and Africa. CIAMN pitched for the over-the-counter drug business against incumbents Mediacom and Optimum Media Direction.

Copyright January 1999, Crain Communications Inc.

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