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Novartis gives media buying to CIA

Published on .

Novartis, the pharmaceutical group formed through the merger of Ciba-Geigy and Sandoz, has appointed CIA Medianetwork International, London, to handle the media buying for its $45 million global corporate identity campaign breaking this fall. Public relations agency Ruder, Finn, New York, had already won the creative assignment (AA, July 15).

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