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Novartis to sell 14 brands

Published on .

Novartis Consumer Health, the newly combined Ciba-Geigy and Sandoz pharmaceutical company, put up for sale 14 of its smaller over-the-counter drug brands, including Allerest, Sinarest, Caldecort, Fiberall and Acutrim. All brand ad accounts were unassigned except Acutrim, which was supported by $1.7 million through October 1996 via Jordan, McGrath, Case & Taylor, New York.

Copyright January 1997, Crain Communications Inc.

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