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Novo grows LivingHome brand

Published on .

Novo Media Group next month releases LivingHome, a combination CD-ROM and Web site for home and gardening enthusiasts. Advertisers on the first issue include Toyota Motor Sales USA, MCI Communications Corp., American Express Co., Frigidaire and Monsanto. Advertising prices are $75,000 for the year or $27,500 per quarter. The CD-ROM will sell for $14.95 in bookstores and home and garden centers and offers original content as well as Internet access through a customized browser.

San Francisco-based Novo created the Web site for Toyota. Novo is also developing a Web site for Glaxo-Wellcome, which it expects to participate in another forthcoming CD-ROM title covering health and medicine.

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