Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Novo selects Dynamic Logic's Adindex for online metrics

Published on .

Novo, an Internet marketing consultancy, San Francisco, selected Dynamic Logic, a research company that specializes in measuring the effectiveness of online advertising, to help its clients quantify the branding value of online campaigns. Dynamic Logic's research uses opt-in surveys to determine the brand awareness and attitudes of users, which are then delivered in aggregate reports.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: