Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NPD: Consumer confidence in Web continued drop in June

Published on .

The NPD e-Conomy Indicator, a monthly economic indicator that integrates consumer confidence and online purchasing behavior as reported through a survey of 5,000 Internet users, continued to show a slow decline, dropping 4.5 points from the May level to 89.4 in June.

The primary driver of the decline in the Indicator was consumers' online purchasing behavior. The consumer online purchasing index dropped from 84 to 77.8, while consumer confidence dropped 2.8 points. NPD, a marketing information company, said the results aren't encouraging, with signs that consumers are backing off some of their support of the new economy. Consumer attitudes and behavior toward the future economy and future job market significantly declined in June, dropping 7.9 points to 98.9, the lowest level since the start of tracking in January.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: