×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NPD Group launches Web research tool

Published on .

NPD Group this week announces the launch of its Web Intercept Site Evaluation service, being offered by the researcher's interactive division, NPD Online Research. The tool will help marketers evaluate Web-site effectiveness through online polling across dozens of participating Web sites.

Copyright October 1998, Crain Communications Inc.

In this article:
Most Popular