Marketing information provider NPD Group is shifting business strategy to focus on the transformation of its syndicated tracking businesses to Web-based marketing information portals in selected vertical markets. These personalized portals will contain tracking information on consumer behavior and attitudes, retailer and e-commerce product movement, third-party content, feeds and links. As part of this strategy shift, NPD said it has signed a contract to sell its custom marketing research business and assets to French research conglomerate Ipsos. Details of the transaction were not disclosed. Ipsos will run several NPD consumer panels, proprietary marketing models, and the custom research businesses. A new company will be formed with 75 percent of the rights for NPD and 25 percent of the rights for Ipsos to manage and develop the NPD Online Panel. Ipsos and NPD will have exclusive access to this Online Panel, to continue on NPD's development of a controlled panel for custom and proprietary research efforts. The acquired custom businesses will be known as Ipsos-NPD and will be operated as an independent company, within the Ipsos family of multinational research suppliers.
Copyright January 2001, Crain Communications Inc.