Online sales are expected to reach $12.5 billion during the 2000 holiday season, says market researcher the NPD Group. Due to a surge in the number of new online buyers and an increase in spending by last year's online buyers, this year's sales will nearly double last year's. NPD Group's conclusions on the November and December holiday period are based on a survey of 4,315 Internet users. According to NPD, 80% of Web users plan to shop online to browse for products and services this holiday season. Fifty-four million people -- or two-thirds of the active Internet population -- plan to complete an online transaction by purchasing at least one product or service on the Net. Repeat customers will account for a large percentage of those shopping online; 95% of those who bought online during last year plan to do so again this year, and 56% expect to spend more money online this season. The top 10 sites expected to benefit from holiday shopper largess are: Amazon.com, Barnesandnoble.com, eBay, ToysRUs.com, JCPenney.com, CDnow, eToys, LandsEnd.com, Buy.com and Yahoo!.
Copyright November 2000, Crain Communications Inc.