×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NPD offers Web monitor

Published on .

NPD Group, a Port Washington, N.Y.-based market research company, has developed a way to monitor personal computer activity called PC-Meter. The device, similar to the Nielsen system of tracking television viewing habits, monitors consumer traffic on Internet's World Wide Web as well as measures time spent on on-line services, e-mail and forums. Currently, the PC-Meter is installed in 500 households.

Copyright 1995 Crain Communications Inc.

Most Popular
In this article: