NTN Communications, Carlsbad, Calif., signed Miller Brewing Co. as its exclusive sponsor on its NTN Playbook area of America Online. The Playbook area caters to football enthusiasts with interactive games, fantasy leagues, and polling. The NTN Playbook pulls in 90% male users, with 63% between ages 26-45 and 37% bringing in household incomes over $75,000.
The sponsorship includes use of Miller brand logos and hyperlinks to Miller's MGD Tap Room online. Miller already sponsors shows on the NTN Entertainment Network which broadcasts to hospitality sites such as clubs, hotel lounges, and military bases throughout North America.
Copyright August 1996 Crain Communications Inc.