The ever-increasing number of TV channels benefits the TV Guide brand and explains its need to increase TV listing offerings, say TV Guide execs.
The following stats illustrate the multiple channels consumers are clicking through.
* The average number of TV channels received in U.S. homes almost doubled from 33.2 in 1990 to 62 in 1999.
* In a seven-year period, the number of cable program networks increased 146% to 214 in 1999.
* By the end of this year an estimated 10.6 million U.S. homes will have subscribed to a digital TV service, and by 2006 that number is expected to leap to 42.1 million.
* There were 100.8 million U.S. TV households as of December 1999.
