The following stats illustrate the multiple channels consumers are clicking through.
* The average number of TV channels received in U.S. homes almost doubled from 33.2 in 1990 to 62 in 1999.
* In a seven-year period, the number of cable program networks increased 146% to 214 in 1999.
* By the end of this year an estimated 10.6 million U.S. homes will have subscribed to a digital TV service, and by 2006 that number is expected to leap to 42.1 million.
* There were 100.8 million U.S. TV households as of December 1999.