Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BY THE NUMBERS: Everyone's the same on the Net

By Published on .

More Asian- and Hispanic-Americans than African-Americans are using the Internet. Once online, however, usage of e-mail, research and entertainment sites does not vary by ethnic group, says Forrester Research. Online shopping habits also are very similar as consumers each spent a total of about $250 in the last three months of 1999. Asian-Americans spent about $330 per person and African-Americans spent $225 each.
Most Popular
In this article: