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NutraSweet now Benevia

Published on .

NutraSweet Consumer Products, Deerfield, Ill., a unit of Monsanto Co., is changing its name to Benevia, derived from the Latin roots "bene" meaning good and "via" meaning way. The unit's most recognized brands, Equal sweetener in North America; Canderel sweetener in Europe, Africa and the Middle East; and NutraSweet sweetener in Asia and Latin America, comprise its core franchise of consumer products."But the company's new mission is to go beyond sweeteners," said company President Nick E. Rosa. "We are exploring a variety of innovative products and services to help people enjoy healthy living in markets around the world."In conjunction with the name change, the company is also introducing a new hummingbird logo as its symbol.

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