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NutraSweet and Mr. Magoo hit Web

Published on .

NutraSweet Co., Deerfield, Ill., relaunched its World Wide Web site with help from the cartoon world's Mr. Magoo. Acting as tour guide for the site, Mr. Magoo (also NutraSweet's spokescharacter) helps consumers find information about daily nutritional needs and recipes. The site was developed in-house with Digital Planet, Culver City, Calif.

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