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Nuttier Snickers

Published on .

M&M/Mars Monday night breaks a national TV campaign by BBDO Worldwide, New York, for the reformulated Snickers candy bar, rolling out with a recipe containing more peanuts than the existing version. The spot, featuring an African elephant searching for peanuts, is themed "More peanuts! More satisfaction!" TV will be supported by five radio spots, two of them Spanish-language.

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