The New York Times will introduce two new daily sections next September,devoted to sports and culture. They will be part of the newspaper's move topublish six sections daily with four-color capability. The Times' president,Janet Robinson, told the PaineWebber media conference that a coproratebranding campaign will begin in the first quarter of 1997, spending $10million to $20 million over a two-year period. Agency is Bozell Worldwide,New York.
Copyright December 1996, Crain Communications Inc.