Big Yellow offers listings for 16 million businesses and 4,000 advertisers. Ad rates range from $111 per year for a hotlinked word to $2,400 for a three-month banner. Advertising is sold inhouse and through relationships it has estbalished with a number of agencies including Saatchi & Saatchi Advertising and Ogilvy & Mather. The site offers a "How to Advertise" section that enables businesses to create an advertising presence on the Web. The site is searchable by state, city and street. Other features include links to online shopping directories from 40 countries; a guide to tax, financial and legal information on the Web; and an area to access 6,500 phone books from around the world.