Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NYT sets launch for campaign

Published on .

The New York Times Co. set Feb. 2 for the launch of its $20 million TV campaign promoting expanded distribution of its National Edition and targeted editions in New England and Washington markets. The campaign uses the theme "Expect the World" and will debut with three 30-second spots airing on CBS' "60 Minutes." Bozell Worldwide, New York, is the agency.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: