O.J. KEEPS CROWN AS COVER KING

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While some murder trial out in Los Angeles you may have heard about continues to win the hearts and covers of editors, magazines still found lots of room for some old-fashion Hollywood magnetism.

Rising young thespian Leonardo DiCaprio racked up 6 points to snag second place in the Cover Story derby for March. The acclaimed 19-year-old star of "What's Eating Gilbert Grape" and the upcoming "Basketball Diaries" landed on two covers.

But that's little more than half the points accumulated by the consistent Cover Story champ of late, the O.J. Simpson murder case. The sensational legal saga won 11.5 points on 11 covers to once again top the charts.

Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

Hollywood keeps a firm hold on the rest of the list, with perennial cover girl Liz Taylor winning 5.5 points on three covers for third place. She was closely followed in by "ER's" heart throb doc, George Clooney, with 5 points on the strength of three covers.

"Baywatch" babe Pamela Anderson garnered 4 points, landing on three covers. Her fifth-place finish was spurred by her bikini-clad wedding to Motley Crue drummer Tommy Lee, ex-husband of another Cover Story girl, Heather Locklear.

But she was just keeping up with the Joneses. Talk show maven Jenny Jones and versatile actor Tommy Lee Jones both tied with Ms. Anderson. Ms. Jones made three magazine covers after a fatal shooting was linked to a guest's appearance on her program about secret crushes.

In the wake of her passing, political matriarch Rose Kennedy earned 3.5 points with one cover, tying for eighth place with Jerry Seinfeld. The wiseguy comedian and TV star landed on three covers accompanied by his teen-age girlfriend Shoshanna Lonstein.

The pack tying for ninth place is dominated by silver screen idols, with Geena Davis and director husband Renny Harlin, Sally Field, Linda Fiorentino, Whoopi Goldberg, Nicole Kidman, Jessica Lange, Keanu Reeves, Michelle Pfeiffer and Sharon Stone all earning 3 points on the strength of one cover apiece.

Also tying for ninth with one cover apiece are talkmeisters Ricki Lake and Oprah Winfrey; Cranberries songstress Dolores O'Riordan; neo-punksters Offspring; TV personality Joan Lunden; and supermodel Claudia Schiffer.

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