Charges that the former NFL star, sports journalist and product endorser in June killed his ex-wife and a friend overwhelmed every other story to rank as Advertising Age's top Cover Story for 1994. The case was featured on 54 covers, from Time's computer-altered cover (r.) to the tabloids to sports magazines. Ad Age tallies covers of more than 30 of the nation's leading magazines.
"This story was indeed stranger than fiction," one editor said. "It couldn't have been scripted in Hollywood any better."