The awards, presented at the New York Hilton last week, went to 43 agency teams after judges narrowed a field of 800 entries.
O&M's lone first-place award, in the consumer print category, went to the New York office for a Book-of-the-Month Club ad. Biederman, Kelly & Shaffer tied for first place in that category for a Lands' End ad.
Other first-place winners: Kirshenbaum & Bond won in the consumer single-medium campaign for Pittsburgh Brewing Co.; J. Walter Thompson Direct in the consumer multimedia category for Sprint; Craik Jones Watson Mitchell Voelkel, London, in the consumer direct mail category for Land Rover; and Direct Resources in the consumer TV category for Childreach.
Among winners in the business-to-business categories, first-place Caples went to Herring/Newman, Seattle, for a Hewlett-Packard Corp. print ad; Stenrich Group, Richmond, Va., for a multimedia campaign for FMC Corp.; and Bronner Slosberg Humphrey, Boston, for a self-promotion direct mailing.