O&M bags Nestle's dairy business in Belgium

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BRUSSELS--Nestle Belgium has poured all $3 million of its dairy product advertising into Ogilvy & Mather Worldwide. Nestle's main brand in this sector is Jacky chocolate mousse.

"We were advised by Vevey (Swiss headquarters) to move the account into an aligned agency working on chilled foods," says William Blockmans, Nestle's director for chilled and frozen products. The account was previously handled by local agency Equator.

O&M will also work on new product advertising, says the agency's managing director, Karen Corrigan.

Copyright June 2000, Crain Communications Inc.

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