O&M Direct cuts staff, readies for new name

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Ogilvy & Mather Direct reorganized its New York creative department last week, laying off seven mid-level staffers. Separately, the shop as expected is moving forward with a proposed global name change to Ogilvy One effective July 1, according to industry executives, who said the agency had announced the plan internally June 5. O&M Direct CEO and Chairman-North America Wendy Riches declined comment on the new name but said the agency will be adding creative staff, and the priority now is O&M Direct's Ogilvy & Mather Interactive unit.

Copyright June 1997, Crain Communications Inc.

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