O&M Direct may be renamed Ogilvy One

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Ogilvy & Mather Worldwide's O&M Direct is said to be considering a name change to Ogilvy One as the first in a series of steps the agency will take in the coming months to reposition its direct resources globally. O&M Direct CEO Wendy Riches said a name change for direct operations is not one of the agency's pending announcements.

Copyright May 1997, Crain Communications Inc.

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