O&M direct wins job to promote O&M ads for Shell, Ferrari

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LONDON -- Shell has chosen Ogilvy & Mather Direct, London to promote the global support package behind its return to FIA Formula One World Championship sponsorship with Ferrari as its team partner.

A mailing of a red presentation box containing a letter, brochure and video of the sponsorship aims to stimulate communication between the 127 countries and encourage each of the markets to take up the global Shell/Ferrari ad campaign, produced by O&M Advertising London.

Copyright November 1996, Crain Communications Inc.

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