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O&M gets Duracell pan-Euro media

Published on .

Gillette Co.'s Duracell International centralized its $30 million European media budget with Ogilvy & Mather's The Network. Media was previously handled by 10 different media companies across 14 western European markets, including The Network in the U.K., Germany and Holland.

Copyright April 1997, Crain Communications Inc.

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