O&M exec to be Unilever media chief

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LONDON -- Unilever has named Alan Rutherford, 37, successor to worldwide media director Neil Welling, who retires this summer. The Anglo-Dutch marketer has plundered its global roster agency Ogilvy & Mather Worldwide for the new hire, who will be managing a $3.3 billion media budget - the second biggest in the world behind Procter & Gamble Co.

Currently client services and operations director in Europe for The Network, O&M's media arm, Mr. Rutherford manages the East man Kodak, Sony Corp. and Guinness accounts and is involved in setting up new offices in emerging markets. He worked on the Uni lever business in the U.K. in the early 90s. He starts at Unilever's London headquarters June 1.

A Unilever spokesman could not confirm Mr. Rutherford will be taking on exactly the same job as Mr. Welling has now: "ad vising Unilever's businesses around the world on how to get the best deals in their media buying." But, he adds: "I must assume Alan Rutherford's job will not be dissimilar." Mr. Rutherford refuses to divulge details of his new job at this stage.

Mr. Welling's precise job title is media member of the Marketing Projects Group, which consists of senior Unilever executives who advise on the company's global operations. Mr. Rutherford's title is not yet disclosed.

An economics graduate, Mr. Rutherford has been with O&M for 12 years.

Copyright April 1998, Crain Communications Inc.

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