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Another O&M Interactive exec departs

Published on .

Bruce Kasanoff, director-interactive programs, Ogilvy & Mather Interactive, New York, becomes a partner at Marketing 1:1, Stamford, Conn., the relationship marketing management consultancy founded by Martha Rogers and Don Peppers. At Ogilvy, Mr. Kasanoff worked on IBM both in the interactive group and as an account director for O&M Direct. His departure follows that of Michael Troiano, CEO of Ogilvy & Mather Interactive, now CEO of Cunniff Interactive Advertising, New York. O&M is currently restructuring management of its interactive business, moving interactive personnel into other areas of the agency to integrate new media's role with that of traditional media.

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