Ogilvy & Mather Worldwide and J. Walter Thompson Co. have joined media forces to form a U.S. media-buying partnership. The move was expected (AA, Feb. 17). The new entity, the JWT
/O&M Alliance, will have an estimated $2 billion in national TV buying clout. Executives from both agencies will sit on the operating board of the Alliance, but JWT and O&M will each continue to maintain independent broadcast departments.
Copyright April 1997, Crain Communications Inc.