O&M Latin America names new head

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NEW YORK -- Flavio Correa, president of Ogilvy & Mather Latin America, is retiring after 39 years with the company. Stepping into the area's leadership role is Marcos Golfari, regional vice chairman, as chairman of the four-member Latin American executive committee.

Mr. Golfari's responsibilities include oversight of offices in South America, Central America and the Caribbean, while continuing to operate from Argentina.

Ogilvy & Mather Worldwide Chairman Shelly Lazarus acknowledged Mr. Correa's contribution in developing the Ogilvy network in Latin America, which grew under his 24 years of leadership from four offices in two countries to 34 offices in 20 countries.

In that same period, billings rose from $90 million to $465 million. In addition to Mr. Golfari, other members of the executive committee are Regional VP Sergio Amado, president of Standard O&M in Brazil; Regional VP John Blackburn Hoyle, president of O&M Mexico; and Ann Newman, regional finance and operations director, who heads the Miami office.

Two members of the committee take on additional roles. Mr. Amado will assume from Mr. Correa, 58, the role of Head of Brazil and Mr. Hoyle will take from Mr. Golfari responsibilities as head of international clients.

Copyright January 1998, Crain Communications Inc.

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