O&M pulls out of Berlin

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FRANKFURT -- Ogilvy & Mather is to close its Berlin office by September 30. The closure is partly prompted by the realisation that most advertisers which bought East German companies use their West German ad agencies.

O & M Partner had a gross income of around $650,000 last year. Its main client was a subsidiary of the tyre marketer Dunlop. Staff at the Berlin office totalled just seven as much of the work was farmed out to freelancers.

The move is also influenced by the departure of one of the agency's partners to the U.S for an English language course. East German schools did not teach English under the Communist regime.

Copyright August 1996 Crain Communications Inc.

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