Mr. Baldwin, 39, exits as senior VP on Compaq Computer Corp.'s $100 million-plus U.S. account at Ammirati & Puris/Lintas, New York. At O&M, he takes the new post of senior partner-worldwide account director on IBM.
He will be joining Steve Hayden, president-worldwide brand services on the $500 million IBM account.
Mr. Baldwin earlier was the first worldwide account director on Apple Computer at BBDO Worldwide, Los Angeles, where Mr. Hayden was chairman until O&M lured him late last year.
Since IBM abruptly fired its more than 50 global agencies and consolidated advertising at O&M last May, the agency has been laboring to make the Big Blue ac