O&M Shuffles management, partners in Eastern Europe

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PRAGUE -- Ogilvy & Mather is shuffling several key positions in Central and Eastern Europe. O&M Regional Director Wolfgang Slupetzky says the changes demonstrate that the agency is moving into a highly-skilled phase and is up to international standards throughout this region.

Adam Swann, Ogilvy & Mather's regional media director for Central and Eastern Europe, is leaving the agency's Vienna office and will return to London at the end of this week to become Kellogg's Media Manager for Europe, Africa and the Middle East.

Alex Herdt is now managing director of the Prague office; he moves to the Czech Republic from Shanghai, where he was general manager of Saatchi & Saatchi. The previous director of the Prague agency, John Goodman, will move to Hong Kong later this month as regional director of Ogilvy One for the Asian markets.

O&M's Polish office is now managed by Marek Jezewski, a British national with a Polish background. Jezewski was director of McCann- Erickson in Instanbul before moving to Warsaw. The former director, Marek Schejbal, will probably take over the agency's below-the-line services in Poland, Slupetzky says.

Ogilvy & Mather is now represented in the Ukraine for the first time through a venture with Meron Sembalink, who formerly was associated with Bates/Saatchi & Saatchi. Slupetzky says O&M already had a media buying unit in Kiev which reported to Moscow, but, he says, the market now warrants a greater presence with a full range of advertising services; the Kiev office now reports to the regional headquarters in Vienna. International O&M clients already active in the Ukraine include Rothmans and Stimorol chewing gum.

Copyright September 1997, Crain Communications Inc.

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