O&M starts interactive unit cuts

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As expected, Ogilvy & Mather has begun eliminating O&M Interactive positions and transferring employees into other areas of the agency. As of Thursday, four interactive division employees left the company and four were transferred into the general agency and O&M Direct's client side and management information service. O&M Interactive Creative Director Susan Vitucci is among those leaving. Her responsibilities will be picked up by current O&M Direct Creative Director Bruce Lee. "What this is all about is giving clients a central, total picture," said O&M Direct CEO Wendy Riches.

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