×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

O&M strengthens regional network in Brazil with new partnership

Published on .

RIO DE JANEIRO--Ogilvy & Mather Worldwide has established a trial partnership with Minais Gerais-based agency DNA, which handles clients such as telecoms company Telemig Celular, the Ministry of Labor and the Banco do Brasil bank.

The temporary tie-up is a prelude to a possible acquisition by O&M within three months, says Sergio Amado, Ogilvy Brasil's president. O&M already has similar partnerships in the states of Rio Grande do Sul (SLM/Ogilvy), Pernambuco (Gruponove/Ogilvy) and Bahia (CBVR/Ogilvy).

"Partnering up with local agencies is the best way to develop regional strategies for our clients without any communications distortions."

According to DNA VP Xico Castilho, the agency should have a gross income this year of $42 million.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: