The temporary tie-up is a prelude to a possible acquisition by O&M within three months, says Sergio Amado, Ogilvy Brasil's president. O&M already has similar partnerships in the states of Rio Grande do Sul (SLM/Ogilvy), Pernambuco (Gruponove/Ogilvy) and Bahia (CBVR/Ogilvy).
"Partnering up with local agencies is the best way to develop regional strategies for our clients without any communications distortions."
According to DNA VP Xico Castilho, the agency should have a gross income this year of $42 million.
Copyright June 2000, Crain Communications Inc.