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OAAA adds guidelines

Published on .

The Outdoor Advertising Association of America, at the Traffic Audit Bureau meeting in Tucson, Ariz., Monday announced three voluntary guidelines for operators dealing with tobacco and alcohol advertising. They include adding playgrounds to the list of sites to be avoided (within 500 feet); enlarging and adding decals to identify stationary sites that are off limits to such ads; and advertising support for the "We card" program encouraging retailers not to sell liquor or tobacco to minors. OAA President-CEO Nancy Fletcher said the ad sup[ort will begin in May. She urged other out-of-home groups to adopt the guidelines.

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