OCEAN SPRAY MOVES $50 MIL TO ARNOLD: SUN MICROSYSTEMS OPENS $70 MIL REVIEW: Y&R, WRG BATTLE FOR U.S. ARMY ACC'T: STREET'S INJURY MAY BENCH ADS FOR NIKE: PAC BELL UNITES $60 MIL IN BROADCAST BUYING: TARGET SENDS $10 MILTO KIRSHENBAUM: PILLSBURY MERGING TWO U.S. UNITS: P&G HUNTS AGENCY FOR EAGLE SNACKS: GM ESCHEWS OLDS, BUICK BRANDS OVERSEAS: SMITHKLINE SUES J&J OVER PATCH ADS: FYI.

Published on .

[lakeville-middleboro, mass.] Ocean Spray Cranberries-seeking an agency with greater resources than North Castle Partners, Stamford, Conn., and Boston, could provide-last week moved its $50 million account to Arnold Communications, Boston. North Castle Chairman-President-CEO Lynn Rotando is expected to follow the account to Arnold, along with other staffers. North Castle will have about $100 million in billings without Ocean Spray.

[mountain view, calif.] Sun Microsystems is reviewing its $60 million to $70 million global account. Sun is looking at all options, including one global agency or separate agencies for brand and product. Creativity is a top priority; Sun also wants an agency that can lead its sustained move into TV and interactive. A PC account would be considered a conflict, but consumer electronics wouldn't be, said John Loiacono, director of branding and corporate communications. Sun's agency since 1994, J. Walter Thompson USA, San Francisco, has been invited to participate.

[washington] Incumbent Young & Rubicam and Wells Rich Greene BDDP, both New York, are vying for the U.S. Army account, with final presentations scheduled for later this month. The victor will win a five-year contract worth nearly $400 million in total billings. Army officials wouldn't say whether other agencies are still in contention.

[beaverton, ore.] Nike is expected to pull the animated "Sister Slope" campaign it created around Olympic-medal winner Picabo Street (AA, Nov. 11), following an injury that will sideline the skier for at least six months. Ms. Street is meeting with Nike to decide the fate of the ads, launched Dec. 2 via Wieden & Kennedy, Portland, Ore. Nike said Ms. Street remains an integral part of its women's sports and 1998 Olympics marketing plans.

[san francisco] Pacific Bell consolidated its $40 million to $60 million broadcast media buying account at Time Buying Service, New York. Ogilvy & Mather, Los Angeles, and Ketchum Advertising had also handled. At the same time, Pacific Bell is assessing its creative at agencies Goodby, Silverstein & Partners, which handles its brand advertising, as well as O&M and Ketchum.

[minneapolis] Target Stores named Kirshenbaum Bond & Partners, New York, to handle advertising for its expansion into the Northeast; spending could reach $10 million. Target will soon open its first store in the region, and the division of Dayton Hudson Corp. hires agencies on a regional basis. HMS Partners, Columbus, Ohio, and Martin/Williams are among those on its roster; Haworth Group, Minnetonka, Minn., handles media.

[minneapolis] Pillsbury Co. is merging its two major U.S. units into a single unit named Pillsbury North America and headed by Richard Lenny, 44. Mr. Lenny, currently president of Pillsbury Specialty Brands, which markets Old El Paso, Progresso, Underwood, B&M Ac'cent and Haagen-Dazs brands, becomes president of Pillsbury North America. H. Robert Hawthorne, 51, president of Pillsbury Brands, encompassing all the remaining Pillsbury brands, is leaving the company.

[cincinnati] Procter & Gamble Co. is apparently looking within its roster for an agency to handle the Eagle snack brand acquired from Anheuser-Busch this year. The company said it plans to test market some Eagle products, possibly containing Olean, in 1997, but currently has no agency for the brand. A likely candidate is Wells Rich Greene BDDP, New York, which handles P&G's Pringles.

[detroit] General Motors Corp. won't sell Pontiac, Oldsmobile or Buick-branded products overseas, said Ron Zarrella, VP-sales, service and marketing for North American Operations, last week. GM plans to sell the Buick Century it will build in China as the GM Century. GM will focus on Japan for overseas sales of its right-hand-drive, 1998 Cadillac Seville. GM is working with its European Opel dealers to open new GM-branded stores for Chevrolet, Cadillac and GMC. Saturn will be branded Opel.

[new york] In the latest drug comparison ad tussle, SmithKline Beecham Consumer Healthcare filed suit in U.S. District Court against Johnson & Johnson's McNeil Consumer Products Co. over ads and materials for nicotine patch Nicotrol. DDB Needham Worldwide, New York, is the consumer agency; Anderson Advertising, Toronto, handles professional ads. SmithKline, which markets competing patch NicoDerm CQ, challenged that the campaign disseminates "false messages" including that NicoDerm CQ causes sleep disturbances and that no patch is more effective than Nicotrol.

F.Y.I.

D'Arcy Masius Benton & Bowles, Los Angeles, is in the pitch for Gateway 2000's $70 million account (see Account Action, Page 20). . . . Robert Marold to director-group sales at Gruner & Jahr USA Publishing, New York, from eastern manager group sales at Meredith Magazines. . . . Newsweek said it is boosting its national ad rates 3.5% in 1997. The magazine appears to be well on its way to winning its first category ad page crown in nine years. The magazine is up 7.5% in pages to 2,234. . . . Tom McElligott has joined the Martin Agency, Richmond, Va., as a part-time writer; the co-founder of Fallon McElligott will be based at his homes in Hawaii and Wisconsin. . . . SmithKline Beecham consolidated print buying for its prescription brands from various agencies to Jordan, McGrath, Case & Taylor, New York. Total SmithKline print billings will exceed $30 million next year.

In this article:
Most Popular