Ocean Spray offers Cran-America

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Ocean Spray Cranberries will introduce a new juice blend made with indigenous U.S. fruits--cranberries, blueberries and concord grapes--called Cran-America that will debut this Memorial Day for summer distribution, with in-store support. But the product will likely be reintroduced under a different name as a permanent item, with advertising from Arnold Communications, Boston, playing up the ingredients as powerful anti-oxidants.

Copyright March 2000, Crain Communications Inc.

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