Octagon buys sports marketing consultancy

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LONDON--Global sports marketing and entertainment group Octagon Worldwide has taken a "substantial" stake in Consultants in Sport, a sports marketing company in Belgium and Holland. Renamed Octagon CIS, it will continue to operate under existing management, which includes founder Bob Verbeeck, a former Olympic middle-distance runner and Procter & Gamble Co. executive. The consultancy's clients include Unilever and Nike.

Octagon CIS will become part of Octagon Marketing. Octagon is part of the Interpublic Group of Cos.

Copyright August 2000, Crain Communications Inc.

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