Koch Tavares was founded in 1972 by current president and former Davis Cup player Lui Felipe Tavares, initially to promote international tennis tournaments in Brazil. It has since expanded to promote Brazilian and international sporting events across a wide variety of sports, including tennis, golf, track and field, beach volleyball and beach soccer. It recently worked with ESPN on the promotion of the Xtreme Games within Latin America.
With a staff of 100, Koch Tavares' clients include MasterCard, McDonald's, Whirlpool, Banco de Brasil and Brazil's largest conglomerate, Grupo Votorantim.
Frank Lowe, chairman-CEO of Octagon, says of the partnership: "Brazil is a passionate sports nation and a country we needed to be in to be truly international.''
Founded in 1997, Octagon has 800 employees in 15 countries.
Copyright January 1999, Crain Communications Inc.