Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Perhaps some of your readers will identify with my thoughts.

Info Highway

The "Info Highway" has me spooked!

(I don't know how to "drive").

I've heard it said of marketers,

It's how the best will thrive.

I thought I'd come a long, long way;

I'd reached a comfort zone.

I'd caught on to the lingo

that DM calls its own.

I cope with TARGETS, ZIPS and CODES.

I small talk with the best.

Then-whoosh-comes "interactive,"

I fear I'll flunk the test!

How's your "cyberspace today?

And do you "analog"?

The flows reverse, the roles have changed,

And I'm stuck in a bog!

This whole new world has got me shook.

The high tech tools are scary.

Forgive me if I seem to cringe

and act a little wary.

You see, I'm from another world.

I don't do well with "new."

But once this "road" has potholes

I'm sure I'll dig it, too!

Beth Holland

Stamford, Conn.

Most Popular
In this article: