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ODIORNE WILDE GETS LUCKY JEANS BROADCAST BUSINESS

Published on .

(June 19, 2001) -- Lucky Brand Dungarees has named Odiorne Wilde Narraway & Partners, San Francisco, as the agency for its anticipated $10 million broadcast account scheduled to launch for the back to school and holiday seasons.

The broadcast campaign will be the first from the denim and sportswear manufacturer, which sells apparel through department stores, as well as its 30 retail stores and its Web site.

Odiorne will handle media buying and planning as well as creative. SNL Communications will continue to handle national print media buying. Previously, creative was handled in-house. -- Alice Z. Cuneo

Copyright June 2001, Crain Communications Inc.

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