Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(April 6, 2001) -- IMotors.com, San Francisco, named Odiorne Wilde Narraway + Partners, San Francisco, its new agency of record. Jennifer Parker, marketing director of the online used-car seller, said iMotors talked to several other area agencies, which she declined to name. The client had used Publicis Groupe's Saatchi & Saatchi, San Francisco, until last summer, when it brought the estimated $6 million account in-house.

Odiorne Wilde's first work will be a radio push in Northern Calfornia, expected by the end of April. -- Jean Halliday

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: