ODIORNE WILDE WINS IMOTORS.COM ACCOUNT

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(April 6, 2001) -- IMotors.com, San Francisco, named Odiorne Wilde Narraway + Partners, San Francisco, its new agency of record. Jennifer Parker, marketing director of the online used-car seller, said iMotors talked to several other area agencies, which she declined to name. The client had used Publicis Groupe's Saatchi & Saatchi, San Francisco, until last summer, when it brought the estimated $6 million account in-house.

Odiorne Wilde's first work will be a radio push in Northern Calfornia, expected by the end of April. -- Jean Halliday

Copyright April 2001, Crain Communications Inc.

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