Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The odor of Macarena

Published on .

Spanish marketer Perfumeria Gal, Barcelona, said it will launch in the U.S. and Japan a new women's fragrance, Macarena, following the international success of the dance of the same name and the song from the Los del Rio group. The company said Macarena may also be rolled out into other international markets.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: