OFFENSIVE COMPARISON

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Your letters column frequently deals with advertisements that are incorrect or in poor taste, but the worst ad I've seen was printed in your own magazine.

In the Jan. 17 issue of Advertising Age a two-page spread for the New York Festivals had the audacity to compare their annual of advertising with the Holy Bible, calling the Bible the good book, but theirs the best book.

The copy under the photos, in an attempt to make the comparison humorous, simply made matters worse. One doesn't have to be a religious fanatic to find such material offensive.

Denny Banister

Assistant director

Public relations/information

Missouri Farm Bureau Services

Jefferson City, Mo.

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