opens doors as business resource

Published on .

Most Popular, a Web business resource, launches today. The site--two-thirds owned by WinStar Communications and one-third owned by CBS Corp.--provides content, products and communications resources. A business-search feature, for example, delivers competitive information on public and private companies. Content and information, via partnerships with companies including, Barnes & Noble, OfficeMax and CBS Marketwatch, are accessed directly on's site. A multimillion-dollar TV, radio, print and outdoor consumer campaign from Cliff Freeman & Partners, New York, breaks early next year.

Copyright November 1999, Crain Communications Inc.

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