Officesupplies.com, an office supplies marketplace and resource center, named online ad network 24/7 Media, New York, to handle online advertising, networking and marketing services efforts to reach its target audience of small- and midsize businesses. 24/7 Media will provide officesupplies.com with online banner advertising, as well as facilitate the development of affiliate marketing programs with participants in the 24/7 Network and ContentZone Network of sites. Additionally, officesupplies.com will make advertising buys on the 24/7 Network and ContentZone Network. Terms of the deal were not disclosed.
Copyright November 1999, Crain Communications Inc.