It's official; Siemens picks JWT

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Siemens Private Communications Division, Munich, named J. Walter Thompson Co., Frankfurt, to handle its $100 million-plus global account, as expected. JWT edged out finalists Ammirati Puris Lintas, Hamburg, and BBDO Worldwide, Duesseldorf, for the account, previously splintered among various shops globally. Separately, Siemens will announce March 5 a three-year deal as a global sponsor of Formula One races.

Copyright March 1998, Crain Communications Inc.

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